Blogging about weddings sounds easy... until you actually sit down to do it. You’ve probably got hundreds of stunning wedding photos, a couple who loved every minute, and a venue that deserves a little shout-out. And yet, somehow, the words just don’t come.
If blogging always ends up at the bottom of your to-do list, this one’s for you. We’ve put together a simple blog recipe you can follow every time - whether you’re in peak wedding season or just trying to stay visible in between edits.
Do Blogs Still Matter?
It’s tempting to think blogs have had their day, but they’re still one of the simplest, most effective tools you’ve got. Unlike a social post that disappears in 24 hours, a blog keeps showing up in search results for months (or maybe even years) after you hit publish.
For photographers, that means:
- Visibility - couples searching for “[venue] wedding photographer” can actually find you.
- Credibility - a blog shows off your style, your process, and why you’re worth booking.
- Connection - it gives people a real feel for your energy and approach before they even reach out.
So while it might feel like “just another task,” each blog is a little long-term investment in your business. Last month, we went even deeper into why blogging still matters and packed it with blog ideas - check it out here!
9 Steps to Writing Blogs That Couples Will Actually Read
Step 1 - Capture the Magic While It’s Fresh
Even the most unforgettable weddings start to blur together. So, as soon as you get home (or by the next morning, if it was a late one), jot down anything that stood out. No need for full sentences - quick notes will do the job.
Think along the lines of:
- Emotional moments
- Fave shots
- Unexpected weather
- Any truly questionable dance moves you spotted
- Highlights worth talking about (the dress, the cake, the décor)
- Other vendors or freelancers involved who deserve a shout-out
These little details are going to be the heartbeat of your blog, helping you avoid writing a generic “it was a beautiful day…” post and instead giving readers a real story that feels alive and shows your passion.
Step 2 - Send a Short Questionnaire to the Couple
A quick set of questions can turn your blog from a nice write-up into something that feels like their story, not yours. Couples love sharing little details, and their answers give you authentic quotes to drop alongside your favourite shots. Try asking:
- What was your favourite part of the day?
- Any advice for other couples?
- Were there any surprises, emotional moments, or funny stories?
- What made you choose your venue/theme/outfits?
The best part? Their responses often tie directly to your photos - letting you pair a quote about “the moment Dad saw me in my dress” with the exact shot that captured it. It makes your blog more engaging, more shareable, and a whole lot less generic.
Step 3 - Do a Quick Keyword Check
'SEO' is sometimes like a taboo word - we all know it exists, but nobody dares talk about it. But it doesn’t have to be complicated.
Before you hit publish, take a couple of minutes to check how people are actually searching. Tools like AlsoAsked, Answer the Public, or even Google’s own 'People also ask' in related search results can show you the phrases couples are actually typing in.
The trick is to choose the version with the higher search volume and weave it in naturally. For example, if you’re writing about the bride’s dress, is it more often called a “strapless wedding dress” or a “strapless bridal gown”? Using the more popular term gives your blog a better chance of being found without changing the way you write.
It’s a small step, but over time those little tweaks add up - helping your blogs keep working for you long after the wedding gallery is delivered.
Step 4 - Choose a Location-Based Keyword
One of the easiest ways to get found locally is by adding a location keyword into your blog. Couples often search for things like “[venue name] wedding,” “[area] countryside wedding,” or “[town] barn wedding photography.” Dropping a phrase like this into your title, a subheading, or a few times in the body of the post is usually enough.
You don’t need to overdo it or force the wording. Keep it natural, let it fit the flow, and it’ll quietly boost your chances of showing up when couples are looking for photographers in that area.
Step 5 - Write the Blog (Yes, You Can Do This)
This is the bit that usually makes photographers freeze - but it doesn’t have to. You’re not writing an essay, you’re just telling the story of someone's incredible day!
The main thing to remember is that you are your brand. If you’re naturally chatty, let that come through. If you prefer a more polished tone, that works too. The key is consistency - readers should feel like they’re getting the same person on your blog as they would behind the camera or in your emails.
Set the Scene
Start with the simple stuff: the season, the location, the overall feel. A few lines are enough to hook readers and bring them into the moment before you move on to the bigger details.
Weave in Notes and Quotes
This is where your scribbles and the couple’s own words come to life. Match their answers with your favourite shots, and suddenly you’ve got a story that feels real and personal.
Use AI if You Like, But…
Everyone’s using it - and yes, it can save you time. Just treat it as a helper, not a replacement. AI can nudge you with structure or ideas, but your voice is what couples connect with. Don’t paste raw text and hit publish; sprinkle in your personality so it still sounds like you.
Step 6 - Add the Visuals (Because Blogs Need More Than Words)
Your photos are the real show-stopper, so let them do the heavy lifting. A wedding blog without images is just a diary entry - the pictures are what make couples stick around (and share).
Mix it up with wide shots that show off the venue, close-ups of the little details, and those candid, emotional moments that remind everyone why they hired you in the first place. Think speeches, first looks, or the dancefloor chaos you couldn’t make up if you tried.
Don’t Forget Alt Text
Alt text isn’t just about accessibility - it’s also a quiet boost for SEO so your stunning images show up to the right people when they're searching.
Keep it short and descriptive, and where it feels natural, add a keyword. For example: “Bride in strapless wedding dress at Shustoke Barn” works far harder than “wedding photo #33.”
Need more help with your Alt? We wrote a blog on this last year, check it out here!
Step 7 - Credit the Team (It’s Good Karma and Good SEO)
Weddings aren’t a two-person show. Behind every couple’s big day there’s a whole team of talented people - from florists and hair stylists to caterers and DJs - all working their magic. Giving them a shout-out isn’t just kind, it’s a smart tactic that'll help with your overall visibility.
Listing suppliers (and linking to their websites) makes your blog more useful, more shareable, and better for SEO. Plus, it’s a great way to build long-term relationships.
When you're shouting about your latest blog on social media, tag them when you share the post, too! There's a chance they’ll share it too - putting your work in front of even more potential clients.
Think of it as a little “thank you” that keeps on giving.
Step 8 - Keep Readers Browsing
If someone’s made it to the end of your blog, they’re already interested in what you do - so don’t just leave them hanging. Point them to more of your work and keep them exploring.
Add two or three links to related blogs, like another wedding from the same venue, a guide you’ve written about wedding timelines, or even an engagement shoot that shows your style. The longer your readers stay on your site, the more likely they are to remember you when it’s time to book.
It's a great way of gently saying, “If you liked this, you’ll love what’s next.”
Step 9 - Wrap It Up With a Natural CTA
You don’t need a hard sell - just a gentle nudge towards the next step. A single line at the end of your blog is enough to invite readers to connect with you without feeling pushy.
It could be as simple as:
- “Planning your day? I’d love to help you capture it.”
- “Booking 2025 weddings now - get in touch to check your date.”
- “Want to see more stories like this? Explore the portfolio.”
The aim is to keep it warm and conversational - like you’re opening the door, not closing the deal.
Final Thoughts
Blogging doesn’t have to be overwhelming; it’s just about having a recipe you can follow every time. A few notes, a couple of quotes, and your photos doing what they do best, and suddenly you’ve got a blog that shows off your work, builds trust, and quietly boosts your visibility online.
The more you do it, the easier it gets. Over time, you’ll build a library of posts that keep working for you long after the confetti’s been swept up.
So next time you’re tempted to skip it, remember: one small blog today could be the reason your next dream couple finds you tomorrow.
Want to spend more time behind the camera and less time glued to your laptop?
A virtual assistant can take care of the admin that slows you down - from posting your blogs and managing socials to researching suppliers and keeping your client comms on track.
We’ll handle the behind-the-scenes so you can focus on the work (and the weddings) you love most.
Ready to take blogging off your plate? Let’s chat.
