Whether you’re a photographer or a small business owner, you probably know your blog should be ticking along nicely in the background… but let’s be honest, client work always comes first.
And by the time you sit down to write, the inspiration’s vanished and the to-do list is shouting louder than ever.
So if you’re trying to improve your SEO, attract more of your dream clients, or just keep your website from going stale, having a bank of ideas ready to go is a wise move.
I’ve rounded up 99 blog ideas to help get the inspiration flowing again. Covering everything from SEO-friendly how-tos to client-focused posts that show off your personality and style.
Why Blogging Still Matters for Photographers
It’s easy to question whether blogging’s still worth your time. Short answer? Absolutely.
Unlike an Instagram post that disappears after a day or two, a well-written blog can keep showing up in search results for months – even years – when it’s done right. It gives you long-term visibility, helps potential clients find you, and proves you really know your stuff.
And it’s a really simple way to show people what makes you the photographer to book, from your style to your energy and approach (aka the stuff that decisions are made of, especially when someone’s picking the person they’re going to trust with their wedding, newborn, or family photos!)
So whether you’re sharing behind-the-scenes snippets, answering FAQs, or writing mini guides for your clients – blogging helps build trust, show off your expertise, and get your photography website working harder.
What Are SEO Blogs (and How Do They Work)?
A properly Search Engine-Optimised blog is the holy grail for getting found online. Because it’s not just a space to share your thoughts, it’s a way to show up right when people are looking for what you offer.
Instead of writing purely for your audience, you’re also giving the search engines a little nudge – using keywords and a specific structure - to say “Hey Google, this is what my post’s about.”
Getting your blog structure right:
First, get your structure right. These aren’t just different-sized fonts on your website’s backend; heading tags (or H tags, for the cool kids) play a massive role in telling search engines what your content offers and what you do.
Here’s how they should be used:
- H1 = Your blog title
- H2’s = Your main sections
- H3’s = Sub-sections that keep things easy to scan
Using Keywords correctly:
You can use free tools like Google Keyword Planner or AlsoAsked to find what people are searching for. Or, if you want to go full throttle on your SEO, you can use paid tools like Ahrefs and Semrush.
Below, you’ll find some fresh blog ideas listed with two little extras:
- SV = Search Volume (how many people search for it each month)
- KD = Keyword Difficulty (how hard it is to rank for)
The sweet spot? High SV, low KD. It means loads of people are looking for it, and your blog has a higher chance of being seen.
You’ll notice most of these SEO-friendly ideas are questions – because that’s how people search. What is ISO? How do I book a wedding photographer? What on earth do I wear to a newborn shoot?! Answer those questions clearly, and you’re instantly more helpful (and more findable).
That said, you can absolutely target specific keywords too – like ‘candid photography’ or even location-based phrases like ‘wedding photographer Birmingham’. Just make sure the exact phrase appears somewhere in your blog title, subheadings, and at least once or twice in the body.
(Side note: You can still write in your own voice! Just make sure that the keyword appears exactly as people search it at least once or twice.)
SEO-Friendly Photography Blog Ideas
If you want your website to work harder for you, SEO blogs are the way to go.
They’re created to answer real search queries (the kind people are actually typing into Google), which means you’ve got a much better shot at getting seen by the right people and showing up at the right time.
But it’s not just about visibility. These kinds of blogs are great for building trust and credibility, ultimately helping you land more bookings for your photography business. Because, as well as sharing your portfolio, you’re offering useful insights, answering common questions, and proving you really know your stuff.
Here are some keyword-led blog ideas to get you started, including their current search volume and keyword difficulty (as of September 25), so you can prioritise the ones that’ll give you the biggest bang for your blogging buck:
Explainer Blogs (Great for building authority)
1. What is ISO in photography? (SV 700, KD 27) Break down what ISO means in plain English, how it affects your images, and when to adjust it.
2. What is candid photography? (SV 200, KD 7) Explain the style, why people love it, and showcase some of your best candid work.
3. How to create a photography portfolio (SV 200, KD 9) Share tips for beginners – handy if you offer mentoring or workshops.
4. How to start a photography business (SV 200, KD 1) Share real, practical steps for getting started (bonus points if you can share your own story, search engines love that stuff!).
5. What is an editorial photoshoot? (SV 100, KD 1) Demystify the term and show how it differs from lifestyle or traditional shoots.
Wedding Blog Keywords (Low competition, high intent)
6. How much is a wedding photographer? (SV 400, KD 2) You don’t have to worry about your prices if you’re not keen on sharing them. In this one, share typical price ranges, what affects the cost, and why good photography is worth investing in.
7. Questions to ask your wedding photographer (SV 200, KD 1) A helpful checklist post that also lets you explain your process and what sets you apart.
8. How to become a wedding photographer (SV 200, KD 1) Perfect if you mentor, teach, or want to grow your audience of newer photographers.
9. How to book a wedding photographer (SV 100, KD 1) Walk readers through the steps – and use it to highlight how easy you make it for your couples.
10. How to organise a birthday photo shoot (SV 100, KD 1) Great for family/lifestyle photographers – especially if you offer packages for milestone sessions.
Blog Ideas for Wedding and Engagement Photographers
If weddings are your thing, you’ll know they come with a whole mix of emotions – excitement, pressure, nerves, spreadsheets… and the occasional existential crisis about napkin colours.
The blogs you write should reflect that. This is your chance to make the process feel a little less overwhelming for your couples (and show off your expertise while you’re at it).
Here are some wedding-focused blog ideas that’ll give your clients confidence and boost your visibility.
11. How to Choose a Wedding Photographer
Choosing a wedding photographer is a big deal. For many couples, it’s one of the most important decisions they’ll make.
Use this blog to walk them through the process:
- What to look for in a portfolio
- Why chemistry matters
- How to set a budget
- What questions to ask
- When to book
It isn’t just about selling yourself. It’s about building trust – so when they’re ready to book, you’re the one they’ve got in mind.
12. What to Expect When You Book a Wedding Photographer
Many couples don’t really know what happens after the initial enquiry, and that kind of uncertainty can put people off. This is your chance to walk them through your process and take the pressure off.
Consider including:
- What happens after they hit “send” on that contact form
- When they’ll get a contract
- How and when they can expect their gallery
- What you actually do on the day
This is your chance to show them behind the scenes. Reassure them, show off your process, and help them feel looked after from day dot.
Wedding Photography Blog Ideas
13. A spotlight on your favourite wedding album or print product
14. How to plan a stress-free timeline for golden hour portraits
15. Why engagement photos help couples feel more relaxed on the day
16. Wedding photography myths (and what really happens behind the scenes)
17. How a second photographer can help capture more moments
18. Wedding photographer’s posing tips for camera-shy couples
19. The difference between candid vs editorial wedding photography
20. Questions to ask your wedding photographer before booking
21. What’s actually included in a full-day photography package
22. The most memorable “first look” moments I’ve ever shot
General Wedding Blog Ideas
23. Wedding venues in [your area]
24. Sustainable wedding tips (that photographers secretly love)
25. How to plan a pet-friendly wedding
26. The case for weekday weddings (and why suppliers often prefer them!)
27. Elopement vs traditional wedding – what’s right for you?
28. 10 creative ways to include your guests in the ceremony
29. Unique wedding details that always look incredible on camera
30. Your go-to checklist for planning a micro wedding
31. How to keep your wedding day feeling relaxed (even with a tight schedule)
32. What I’ve learned from photographing 50+ weddings
33. How to support small businesses when planning your wedding
Blog Ideas for Family Photographers
Family photoshoots aren’t always picture perfect. There are toddler tantrums, snack negotiations, camera shy teens… and yet, somehow, you manage to capture it in all its wonderful beauty.
Your blog should do the same.
This is your space to share what goes into a great family session – not just the final images, but the planning, the personality, and the real life moments that make them unforgettable.
These ideas will help you build trust, showcase your style, and make future clients feel more relaxed before they’ve even booked.
34. What Should We Wear for a Family Photoshoot?
“What should we wear?” is hands-down one of the most Googled phrases before a photoshoot, and your clients want more than Pinterest perfect moodboards.
Break down your outfit dos and don’ts for families – from coordinating without matching to how to style for the season. Throw in your styling tips, favourite client examples, and advice for dressing the kids.
Bonus points for sharing a downloadable checklist they can pin to the fridge. Extra bonus points for turning it into a marketing lead magnet, so you can whip up an email campaign to potential clients!
35. Getting the Kids (and Grown-Ups) Camera-Ready for a Family Photoshoot
We all know that the secret to great family photos is helping everyone feel at ease. So use this post to gently guide your clients on how to prep their little crew.
Cover things like when to schedule, what to bring, how to keep things playful, and how you personally help families relax and feel at ease.
You could even share a few funny behind-the-scenes stories or unexpected moments (with permission!) that turned into their favourite images.
Family Photography Specific Blog Ideas
36. My top locations for relaxed family photography sessions (with real shoot examples)
37. What makes a golden hour family photoshoot so special
38. How I handle last-minute weather changes (and still deliver incredible galleries)
39. Why you shouldn’t stress if your kids don’t behave ‘perfectly’ at your family photoshoot
40. Props or no props? My take on what works for family photoshoots
41. A peek inside my photography editing process (and why it takes time)
42. Family photoshoot: Posing ideas for extended families
43. Outdoor vs at-home family photography sessions – what’s right for you?
44. How to involve grandparents in your next family photoshoot
45. The difference between mini sessions and full family sessions
General Family Photography Blog Ideas
46. Best local spots for family days out (and photo ops!)
47. 5 quick tips for getting better family photos on your phone
48. How to create a photo wall at home – layout + print tips
49. A seasonal family bucket list (with photo prompts!)
50. Creative ways to gift your family photos
51. Tips for photoshoots documenting family milestones beyond birthdays
52. How to plan a DIY family picnic (and capture some beautiful candids)
53. My favourite toddler-proof snacks to bring to photoshoots
54. A guide to the best seasons for family photography
55. Tips for keeping pets prepped for your photoshoot
Blog Ideas for Newborn and Baby Photographers
New parents are tired. They’ve been Googling during night feeds, scrolling through the Facebook advice groups, and still don’t really know what to expect from their newborn photoshoot.
That’s where your blog comes in, bringing calm, clarity, and even a little bit of confidence. You can reassure nervous new parents, share practical tips, or give a peek behind the scenes to make that first step feel a whole lot easier.
Here are some blog ideas to help you connect with new families and show off your baby-whispering skills.
56. When’s the Best Time to Book a Newborn Photoshoot?
Most parents don’t realise there’s a very small window for those adorable, curled-up newborn shots.
Use this post to explain the ideal time to book, why it matters, and what kind of photos to expect at different stages. It’s the perfect opportunity to show you know your stuff and help clients feel more prepared before baby even arrives.
57. Newborn Wrapped vs. Unwrapped Photoshoots – What’s the Difference?
This one is a nice little explainer for parents who’ve never heard of “posed” or “lifestyle” newborn sessions (or who aren’t sure which they want to book).
Break down the difference between wrapped, unwrapped, and natural baby-led sessions. Talk about comfort, safety, and styling.
You can even throw in a gallery of your own work to show what each looks like in real life (and entice them to book).
Bonus: you can also use this to spotlight your editing style, studio setup or favourite props.
Newborn Photography Blog Ideas
58. What to expect from a professional newborn photography session
59. What our newborn photography studio is like (and how it helps baby stay calm)
60. What are the most popular newborn photo themes or colour palettes?
61. What are the safety considerations for newborn photography?
62. What to wear to your newborn session – advice for mum, dad and baby
63. How to include siblings or pets in your baby shoot
64. Before & after edits – showing your post-processing magic
65. Tips on choosing the right props (or bringing your own)
66. Spotlight on print products: albums, framed prints, wall art, etc.
67. Lifestyle vs studio newborn photography sessions – which is right for you?
General Newborn Blog Ideas
68. How to help baby sleep better before their shoot
69. Local baby-friendly businesses (photographers, cafés, soft plays, etc.)
70. Tips for designing a photo friendly nursery
71. How to take your own baby photos between milestones
72. Thoughts on digital vs printed photos for babies and toddlers
73. Swaddling tips for first-time parents
74. Baby’s first year – how (and why) to document the journey
75. FAQs parents ask before booking a newborn photography session
76. Best baby gift ideas (featuring your own products!)
77. What to expect from your baby at different photography shoot stages (0–3, 3–6 months, etc.)
Blog Ideas for Behind-the-Scenes Photography Content
Behind-the-scenes content builds trust, shows off your process, and gives potential clients a better feel for what it’s actually like to work with you.
It also helps you stand out, because while your final images might look similar to someone else’s, your approach, personality and process are totally unique.
Here are a few behind-the-scenes blog ideas to help you connect, educate and show why you're the photographer to book.
78. What Really Happens on a Photoshoot (From Start to Finish)
This is a brilliant post for easing nerves – especially for clients who are booking a photoshoot for the first time.
Walk them through your process step-by-step: how you prepare, what you bring, what to expect on the day, and how you help people feel relaxed. This highlights your professionalism and shows you get it – and that you’ve thought of everything.
Bonus points if you include candid phone snaps or short behind-the-scenes clips from a real shoot.
79. A Day in the Life of a Photographer
Clients don’t always realise how much work goes into a photoshoot. From editing and emailing to setting up and prop sourcing, this kind of post can be eye-opening. It also gives you a chance to highlight the bits of your job you love most (and why you’re worth what you charge).
Behind the Scenes Blog Ideas for Photographers
80. How I prep for a wedding/family/newborn photoshoot
81. Behind the edit: before and afters + why editing matters
82. My go to gear for different types of photography sessions
83. Location scouting: how I choose the perfect backdrop for your photoshoot
84. Photoshoot wardrobe tips (and what I keep in my styling kit)
85. Favourite prompts to help clients relax
86. The music I play at photoshoots – and why it works!
87. Posing doesn’t have to be scary – how I guide my clients during photography shoots
88. My approach to photography lighting and why it makes a difference
89. From raw file to finished product: what happens in post-production
90. What a typical workweek looks like for a freelance photographer
91. Coffee shop addict: My favourite places to edit photography shoots
92. My photography client welcome process (and how I make it stress-free)
93. A look at my Dubsado/Studio Ninja setup
94. My biggest lessons from being behind the camera
95. Photography: What I used to do vs what I do now (and why it changed)
96. The unglamorous side of photography
97. How I stay inspired when photography work gets repetitive
98. How I balance creativity with client expectations
99. A funny story from my latest photoshoot
Final Thoughts
Blogging might feel like one more thing on your overflowing to-do list – but it’s also one of the easiest ways to build trust, connect with your audience, and get your work in front of the right people.
Whether you’re writing educational SEO content or behind-the-scenes posts about your favourite sessions, your blog has the power to show off your expertise and personality. It’s not about being perfect; it’s about being consistent and genuinely helpful.
So if you’ve been stuck staring at a blank screen thinking “what do I even write?”, hopefully this list has sparked a few ideas. Pick one, give it your spin, and remember: done is always better than perfect.
Need Help Getting Your Blog (and Business) Flowing Again?
Whether you’re stuck on what to write, overwhelmed by the uploading faff, or just need a sounding board for your next big idea – I’ve got you.
I help photographers turn those “I should really…” tasks into done and dusted wins. From brainstorming content ideas to refining your blog process and getting posts uploaded, I’ll support you with the kind of strategy and systems that make a real difference.
Or, if you’re just here looking for photography business marketing tips, follow us on Instagram for more! I share plenty of bite-sized advice, behind-the-scenes support, and
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