Setting Small Business Goals for 2024: 4 Tips for Success

January 25, 2024

Embrace the New Year with strategic goal-setting ideas and essential preparation techniques that can transform your approach, setting you up for small business success in 2024!

Setting Small Business Goals for 2024: 4 Tips for Success

2024 is knocking at your door! For small businesses, the transition into a new year should be more than just a calendar change - it’s the perfect opportunity to set solid, achievable goals for your small business. 


Determine your targets early, and you’re sure to have a 12-month roadmap that will help you stay motivated and guide growth throughout the year.

What are Business Goals?

Business goals should be the guiding compass of your organisation, aligning your daily operations with your long-term vision. Essentially, they’re clear, measurable objectives set to be achieved within a specific period, often split into two categories:

·       Short-term Goals: These are your quick wins; the goals you can achieve within the year (or less). They’re the stepping-stones to your long-term goals, such as launching a fresh service or ramping up your online presence. 

·       Long-term Goals: Here’s where you dream big and plan hard, like hitting a significant revenue milestone or expanding into new markets.

Business goals aren’t just what you want to achieve, they’re about charting a course. It’s not just ‘pick a destination’, but plotting a path and celebrating the smaller milestones along the way using markers such as KPIs to track your progress.

Why is Goal Setting a Big Deal?

For your business to truly shine in 2024, setting strategic goals isn’t just nice-to-have, it’s a must-do. Goals aren’t just targets, they’re going to be the driving force behind your operations over the next 12 months and beyond. There are several key purposes:

·     Direction and Focus

·     Boosting Motivation

·     Tracking Triumphs

·     Strategic Planning

·     Resource Allocation


Recognising the power of goal setting is like laying down the perfect foundation for a business that’s not just busy, but brilliantly productive and strategically savvy too. 

Your 4 Tips for Success

1.   Lay of the Land: Evaluating your Strategic Positioning


Ready to get a clearer picture of where your business stands? It’s time to play detective with your business strategy – diving into your business’s current position and pinpointing those golden opportunities waiting to be grabbed.


SWOT Analysis is your business’s best friend. It’s a tool that lays out your Strengths, Weaknesses, Opportunities and Threats (or competition), giving you a 360° view of your internal capabilities and external possibilities.


2.   Crystal-clear Targets: SMART Goals


The SMART (Specific, Measurable, Achievable, Relevant and Time-bound) Goals method is like your business goal-setting toolkit – turning those broad 'wouldn't-it-be-nice' thoughts into sharp, achievable targets.


SMART transforms “increase revenue” into “boost revenue by 15% in the next quarter by expanding our online advertising efforts”. It’s not just about dreaming big; it’s about making those dreams doable, one smart step at a time.


3.   Building Success: The Goals Pyramid


Ever feel like you're climbing a mountain with your business goals? The Goals Pyramid is your climbing guide! 

At the peak of the pyramid, you have your ultimate dreams – those big, bold ambitions. In the middle are your smaller goals that are a bit closer to reach. At the base, you have your day-to-day tasks – the first steps that will get you moving up the pyramid.

Here's how it works:

Top of the Pyramid: The big ambitions you want your business to achieve in the long run, like “To be the go-to local brand in wedding photography within 5 years.”

Middle of the Pyramid: This layer bridges the gap between your overall vision and your day-to-day operations, such as “Double client bookings in the next 2 years.”

Bottom of the Pyramid: The actionable tasks you can do now, like “Launch a targeted social media campaign in the next quarter.”

This method is a fantastic way to keep your eyes on the prize while celebrating every little win on the way up - perfect for keeping your motivation sky-high!


4.   Mastering Your Time: The Eisenhower Matrix


Ever feel swamped with tasks and not sure what to tackle first? The Eisenhower Matrix is your strategic guide to getting things done effectively. 


Picture a grid: one axis is 'Urgent' vs. 'Non-Urgent', and the other is 'Important' vs. 'Non-Important'. Between each grid is a sorting box, labelled:

Do: Tasks that are urgent and important. Handle these right away, like client meetings or deadline-driven work.

Decide: Important but not urgent tasks. Plan these for the future.

Delegate: Urgent but less critical. Pass these on.

Delete: Neither urgent nor important? They’re distractions, let them go.

This tool helps you sort your to-do list like a pro, making sure you’re always focused on the right things.

Remember: Make It Happen!


Goal setting isn't just daydreaming about success; it's about crafting a real, workable path to make those business dreams a reality. With these tools, your small business is set for a stellar 2024. Let's make this year one for the books!



Navigating your small business goals can be a tough sea to sail. Need a hand in plotting your long-term course? Or maybe you're looking to lighten your load to focus on your passions?


At Ashwood VA, we get the unique hurdles you face as a small business owner. We’re more than just support; we’re your balance-finders, helping you focus on what you do best.

Ready to stop juggling and start thriving? Reach out to us.